In this episode of Messy in the Middle, Ed Billings, and Jefi Moultrie talk about the number one lead generation tool for your business: Calling your clients. They discuss why clients want to hear from you, the benefits of setting personal objectives, and why it is important to connect with your clients as the market keeps shifting.
Jefi and Ed also discuss call resistance, a fear we all have in making calls to clients, and tips and tricks that can help you overcome it.
QUOTES
- “Like any fear, you have to recognize it. Call resistance is a real thing. There is no shame in it. There are ways and tricks to power through that. The first is that you are not imposing. Surveys say that calls are the number one thing our clients want. So what is the fear about?” -Ed Billings [06:01]
- “I connect with my clients then I ask: “Hey do you mind if I put my business hat on? My clients always laugh but it is a great transition. And then I ask if they know any friends or family looking to buy a house.” -Jefi Moultrie [14:20]
TIMESTAMPS
- [00:20] Intro
- [02:11] The number one lead generation tool
- [05:01] Closing transactions
- [08:56] Send a text to set up a call
- [14:31] Switching from personal to business
- [18:30] Setting objectives
- [21:01] Make the ask
- [23:08] Build in rewards
- [25:00] Outro
RESOURCES
- The Peak Experience
- The U.S. Housing Market Has Peaked
- Why Rising Mortgage Rates Push Buyers off the Fence
- The One Thing Every Homeowner Needs To Know About a Recession
CONTACT
Messy in the Middle: messyinthemiddlepodcast.com
Ed Billings: edbillings.com
Jefi Moultrie: jefisrealestate.com
Version: 20241125
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